High Prices and Hidden Fees Test Consumer Trust in Philippine Businesses 

Lively street market with people shopping under colorful umbrellas in a bustling city alley.

Filipino consumers are becoming more cautious about where they spend their money, and recent research suggests that transparency is playing a larger role in purchasing decisions.  According to the 2026 Philippine Trust Study conducted by EON Group in partnership with Ateneo de Manila University, high prices, unclear fees, and hidden charges are among the leading […]